Five Things You Need To Know

Aquila Takes to the Skies

Aquila Takes to the Skies

August 10th, 2016       Uncategorized
Aug 10 2016

In 2015, Mark Zuckerberg intrigued the world when he posted a video about connecting the globe via internet access. On June 28th, that idea was made into a reality with the first full-scale test flight of Aquila. As Facebook’s first solar-powered plane, Aquila will be able to beam internet access to some of the most remote areas of the world.…

4 Ways Self-Driving Cars Will Change Advertising

4 Ways Self-Driving Cars Will Change Advertising

June 2nd, 2016       Uncategorized
Jun 02 2016

Whether you are ready for it or not, the future is just around the corner. The strange thing about the future is, it tends to look and feel more like the present than we would ever imagined. The big changes fit almost seamlessly into our everyday lives and quickly feel normal. Anticipating these change, and predicting what “normal” is going…

Billennials: the Bilingual Millennials

Billennials: the Bilingual Millennials

May 5th, 2016       Uncategorized
May 05 2016

It has been presented and discussed in many forums: the importance of the Latino market in the US. How its growth and buying power has transformed the marketing plans. If you want to be relevant and expand your consumer base, you must court Hispanics. And from within that segment, millennials are the fastest growing subgroup. But these young, tech-savvy consumers are…

Why Go Digital?

Why Go Digital?

April 28th, 2016       Uncategorized
Apr 28 2016

Marketing and advertising are not a new concept. Humans have been trying to sell each other things since the first caveman picked up a rock off the ground. He walked over to his buddy and said, “Hey, you want this?! I’ll give it to you if you give me that delicious bison steak.” Of course, his buddy was no dummy,…

Today, Advertising is a Conversation

Today, Advertising is a Conversation

April 11th, 2016       Uncategorized
Apr 11 2016

As the US market evolves and millennials become the coveted new target for all brands, advertising has turned more into a conversation than a sales pitch, especially in the digital world. Consumers have turned into brand spokespersons, critics and analysts. Marketing campaigns travel fast and to establish credibility, it has to happen naturally. The word many strategists use: organically. Welcome…

Twitter Suits Up for the Gridiron

Twitter Suits Up for the Gridiron

April 7th, 2016       Uncategorized
Apr 07 2016

The NFL just announced that Twitter will live-stream 10 games for the 2016 season, leaving no doubt about the marketing intentions the league has for the expansion of its brand and make a strong push beyond television broadcasting. The news doesn’t come as a surprise. The National Football League has live-streamed games the past season and gave Yahoo the rights…

Google’s A.I. Takes A Historic Victory Against Go Grandmaster: How Will This Affect SEO?

Google’s A.I. Takes A Historic Victory Against Go Grandmaster: How Will This Affect SEO?

March 16th, 2016       Uncategorized
Mar 16 2016

Shockwaves were sent reverberating through the technology community  March, 12, when a moment that most artificial intelligence experts believed was still a decade away abruptly came to pass. In Seoul, South Korea, Google’s advanced artificial intelligence program, known as AlphaGo, achieved a resounding 3-0 victory over the world’s preeminent Go grandmaster, Lee Sedol. With this landmark victory, machines have officially…

More than Keywords: Effective Use of Blogs for Marketing

More than Keywords: Effective Use of Blogs for Marketing

March 9th, 2016       Blog, Coding, Uncategorized
Mar 09 2016

For most businesses, ecommerce is what drives their growth. With the sophistication of how a site ranks after an online search, companies take steps to be at the top of the results provided by engines such as Google and Bing. This is what brings consumers to visit sites and ring sales. One marketing strategy that is becoming increasingly important is…

Bilingual Marketing: On Target for Hispanics

Bilingual Marketing: On Target for Hispanics

February 29th, 2016       Uncategorized
Feb 29 2016

Today’s consumers are not the same as 20 years ago. And Hispanics are not the exception. The battle to gain turf amongst Latinos is fought everyday by those brands that want to claim their spending dollars. The growth and important buying power of this market segment could make any sales strategy a hit or miss. To most, marketing to Hispanics…

Where is the Young Latino Consumer?

Where is the Young Latino Consumer?

February 24th, 2016       Uncategorized
Feb 24 2016

Gone are the days when teenagers would meet at a movie theater or the mall. Today, young Latinos get together at the new hall: the social media platforms. Brands know this and their marketing efforts follow these consumers. Now, every marketing strategy should cover digital real state, especially if targeting the U.S. Hispanic market. A recent survey shows that 23.5…